The company had its beginnings in the late 1970’s when
former racecar driver, Mark Bush, leased his white Camaro
to Hardees for a television ad campaign – a simple business
transaction that would open doors and establish key relationships
for years to come.
Not only did Bush love racing cars himself, he was also an
avid race fan who spent much of his college years writing
about racing and studying its correlation to business marketing.
Bush was surprised and disappointed that his University of
Georgia advisor refused to allow him to write his master’s
thesis on auto racing and publicity, so he left the school
and put his ideas into a successful, real-world test market.
(Now, years later, schools have caught the vision, and some
even offer doctoral programs in sports marketing.)
From the Hardees commercials, Mark Bush Associates got involved
in a Winston Cup program and handled numerous motor sport
displays, including CART and Indy 500 programs. In 1989, Mark
expanded the company to include a CITGO account, which now
required 6 show cars and opened the door to 1000 annual events.
From there, the company acquired the Phillips 66 account and
provided show car services during their Winston Cup sponsorship,
as well as a mobile marketing program to meet their mass merchandiser
needs. As time went by, Mark Bush Associates began developing
programs for other NASCAR sponsors such as Heinz, Nestle’s,
Fina, Bojangles, Albertson’s, and Discover Card.
The company has always valued long-term relationships with
clients, and by and large, companies stay with Mark Bush Associates
until they exit the sport.
One of the key elements of the company is that it has developed
innovations in the field of show car promotions. Mark Bush
Associates was one of the first companies to treat shows cars
as a full-time business, and it was instrumental in developing
simulator cars to be purpose-built vehicles, rather than converted
racecars. The company also pioneered the use of rooftop mounted
cold air balloons on trailers and helped elevate the standards
for show car personnel. Mark Bush was also one of the first
companies to strategically locate show car bases throughout
the U.S. to minimize travel time.
Mark Bush Associates will continue to serve quality merchandisers
by transporting show cars throughout the nation and providing
a professional, exciting marketing tool for astute retailers.
With ongoing research and innovation, the company will continue
to expand its show car operations into every major U.S. city.